Color Added?

I'm not a big fan of food coloring, the most popular ones I've seen being red #40 and yellow #5. I'd rather see food companies use something natural, like beet juice for red and turmeric for yellow.

Now, I've heard of color being used on fruits to make them look better, but never have I seen that stated on packaging. Needless to say, I was surprised to see it in the sack of oranges my husband brought home recently.


My question is, if the food that is being produced tastes good, why add coloring? That only makes me suspicious in consuming the food.